In a new effort to bring further attention to dangerous driving behavior and continue the downward trend in motor vehicle fatalities, the Illinois Department of Transportation has launched an innovative advertising campaign. The campaign utilizes digital and social media to reach those drivers who are most-often involved in drunken driving crashes, most likely to drink and drive and not buckle up.

A TV commercial airing this week features Michael Rooker, who plays Merle Dixon from the popular series “The Walking Dead,” promoting a website series for a mature audience titled “The Driving Dead.” The series will include short videos, also featuring Rooker, that will be publicized on Facebook, Twitter, Instagram, Hulu and YouTube,  involving a cast of characters living in a Zombie-filled, post-apocalyptic world. The situations the characters find themselves cleverly depicted dealing with the dangers of driving impaired and not buckling up.

Fans can connect with “The Driving Dead” on Facebook, Twitter and Instagram for up-to-date news, behind-the-scenes footage and future episodes of the series and by logging on at www.TheDrivingDeadSeries.com.

SOURCE: Illinois Department of Transportation